CDAA Board
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Jason Franklin - President
A native of Conroe, Texas, Jason founded I Love Conroe to connect community and support local businesses, entrepreneurs, events, and more. With a professional background spanning technology, business, and real estate, Jason has consistently served Conroe through a commitment to servant leadership and a desire to make Conroe the best place it can be.
By focusing on innovation, improvement, collaboration, and responsible growth, Jason aims to serve local citizens and represent what they would like to see in Downtown Conroe, while contributing fresh perspectives to the Conroe Downtown Area Association (CDAA) Board and its initiatives. -

Keath Krueger - Vice President
Keath Krueger was born and raised in Conroe, Texas and is proud to make this city his home today. Keath and his wife (Alison) love raising their kids (Keali 18, Austin 14) in this beautiful community and the entire family loves to contribute any way they can to making Conroe a better place.
Keath has had several businesses in Conroe. His favorite place is Downtown Conroe where he helps to operate Branding Iron Custom Goods and 202 Main. Keath has also served on the Chamber of Commerce Board and the Stage Right Board. -

Debbie Krueger - Secretary
I am the Co-owner of Branding Iron Custom Goods, along with my son Keath Krueger. I have lived in Conroe for 65 years and raised my 3 children here. My son opened Branding Iron in Conroe, in 2004 and I joined him in 2007.
I love downtown Conroe and we moved our shop here in 2016. Growing up in Conroe was a wonderful experience and I love sharing that with newcomers, as well as those who have lived here for a while, but haven’t ventured downtown. -
San Cheng - Officer
San Cheng is the proud owner of Dragon Bowl C, a beloved Asian fusion restaurant in Conroe, Texas, known for its fresh flavors and welcoming atmosphere. With a passion for culinary creativity and community, San has built Dragon Bowl C into a local favorite that attracts both residents and visitors.
As a dedicated small business owner, he understands the vital role that thriving local establishments play in shaping the identity and culture of Downtown Conroe. San brings this perspective to the Experience Downtown Conroe board, where he advocates for initiatives that strengthen local businesses and enrich the downtown experience. -

Wayne Overby - Officer
Along with wife Carmen, Wayne has been with Carmelita’s since 1998. With their sons, Emmanuel & Alex, they continue serving Downtown Conroe to this day.
Wayne has been in the Restaurant business for 49 years around Lake Conroe. Upon graduating from The Art Institute of Houston, he was there as a Chef/Instructor for several years before creating Carmelita’s. -

Mike Canada - Officer
Mike Canada was born in Conroe and is a lifetime resident. He has been a licensed Real Estate Broker since 1984 and has worked in many different Real Estate related areas including property taxes, appraisal of commercial and residential property, sales of land and commercial properties, etc. Mike opened Conroe Central Market ( antique mall ) in 2012 in the old JC Penny store building downtown on the square.
The building now houses approximately 50 vendors of vintage merchandise. Mike has previously served on the boards of CDAA and the downtown Main Street association and is still a member of CDAA